Downtown Augusta Highlights

The small business community is the backbone of downtown Augusta. In an increasingly homogenized world, it is those businesses that give Augusta’s central business district it’s one-of-a-kind flavor.

Making Spirits Bright: Downtown Augusta Decorations Crawl

Join us for our 3rd annual Christmas lighting contest, bringing holiday cheer to Augusta’s Downtown in a unique and special way.

WHO: The contest is open to all businesses within the Augusta downtown district.

WHAT: Winners are based on creativity and holiday spirit. Awards will be given in the following categories:

 Most Whimsical  Most Original Use of Lights  People’s Choice Award  Funniest  Best Theme

WHY: To enhance downtown’s holiday décor and promote our great businesses by providing an outdoor walking holiday experience for residents and visitors throughout December.

WHEN: Window decorating should be completed by Friday, December 3 at 2 p.m. Judging will occur December 3 from 6 to 8 p.m. for most of the categories. The People’s Choice award voting period runs until December 23 with a ballot box at Augusta & Company (1010 Broad Street) or via an online ballot.

HOW: Fill out the below application and email to kbonner@augustadda.com. Businesses must sign up in advance by November 30 to qualify for judging.

2021 Augusta Christmas Parade

2021 augusta christmas parade

Join us for an evening that brings hope! This year's Augusta Christmas Parade will be taking place Saturday, December 11th, 2021, beginning at 6pm. The parade route begins on upper Broad Street and proceeds between 6th and 13th Streets.

The Parade Application for floats, bands, and walking groups can be found here and is due by Monday, December 6th, at 5pm.

All proceeds from the Augusta Christmas Parade benefit Ronald McDonald House Charities of Augusta. President & CEO of Ronald McDonald House Charities of Augusta, Betts Murdison, says, “It’s an honor to be a part of this beloved parade. It’s a perfect fit, families are here to make holiday memories and at the same time are supporting our families at the House whose holidays will be a different sort of memory this year, but every bit as precious.”